Brand Portal

Brand Portal

  • Who we are
  • How we sound
  • How we look
    • Logo
    • Colours
    • Fonts
    • Graphic elements
    • Illustration
    • Icons
  • UK comms
  • Country comms
  • Resources
    • Copywriting
      • A-Z House Style
      • Clear language guidance
      • Writing for web
      • Writing for email
      • Proofreading
      • Editing checklist
      • SEO checklist
    • Design assets
      • Icon Library

Tearfund Brand Portal

Everything you need to understand our brand and create content for Tearfund.

Empowering your work

Our brand portal serves as a resource for all staff and partners who share our vision of a world free from poverty and injustice. We respond to people living in extreme poverty as Jesus shows us, demonstrating our love through action.

By understanding our identity and how to create content that is distinctively Tearfund, you’ll play a crucial role in maintaining the strength and consistency of our brand, which supports our mission worldwide.

Our vision is to see people freed from poverty, living transformed lives and fulfilling their God-given potential.

Our mission

Following Jesus where the need is greatest

We respond to crises and partner with local churches and organisations to help people lift themselves out of poverty.

Explore Tearfund's brand

Our brand is a powerful tool in making this vision a reality. It unites us and builds connection, trust and credibility with everyone that we engage around the world.

Who we are

How we sound

How we look

Resources

Creating distinct content for Tearfund

Whatever your role, find templates, guides, and assets to create on-brand materials.

View resources

Have any questions?

For all questions related to the brand portal, contact natasha.gibson@tearfund.org

For media enquiries, contact media@tearfund.org

Tearfund All content ©2017 - 2026 Tearfund. Registered Charity No.265464 (England & Wales)
No.SC037624 (Scotland).
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