Brandmark – The Well
The Well mark must not be used without the main Tearfund logo also present. The exception to this are visual posts on social channels. Below are some basic guidelines for usage.
Usage and colours
The logo with solid black backing is for use on white or light colours.
The logo with solid white backing is for use on black or darker colours.
The logo with no words attached can be used ONLY on video name cards or titles where the use would be so small the words would be illegible.
Do not change the colours of any of the assets provided.
Spacing and application
Taking the ‘W’ and ‘e’ from the logo mark you can provide the required spacing to the edge of your content. You cannot place the logo flush against the edge.
Do not use any of the patterns in a way that will obstruct or clash with the brandmark making it hard to see or read.
