‘Call to action’ component
This is one of the key components for presenting (or repeating) the primary call to action on a webpage.
Overview
This component is used to highlight the primary call to action on a page.
It consists of a high contrast ‘call to action’ button, designed to draw your eye, along with a supporting sentence of copy. These two elements should work together to create a clear and compelling call to action.
This component can be used multiple times on a page.
Wordcounts
-
Main sentence:
15-20 words
(110 characters max) -
Button:
10-20 characters
Alternatives
This ‘Call to action’ component is similar to the ‘Promo’ component. They both have a short sentence and a button. The difference between the two is that a promo component also allows for an image and a heading.