Trevor – The quiet traditionalist

Key goals

• See how charity money is spent, to make sure it’s not being wasted.

• Receive regular updates about the charities he supports.

• Find out about the ethos of charities, to see whether it aligns with his own.

• Be in control of the amount of information he is sent by charities.

Behaviours

• Has Direct Debits for several aid charities eg Water Aid and Oxfam.

• Donates to a mixture of secular and Christian charities.

• Does not like social media, but may use it occasionally as it allows him to keep up to date with family and friends.

• More likely to get news and information from TV and radio.

• Likes to get email updates from charities.

• Reads the Bible most days – uses Bible Gateway to explore it in more detail.

• Has to prioritise charities.

• Downloads church newsletters.

• Chooses charities that match his values.

Motivations/Attitudes

• Charity is very personal to him and he prefers not to talk about it or share it with others.

• Has a strong commitment to ‘doing the right thing’.

• Worried about excessive salaries in charities.

• Likes to think he is making a difference.