Ewan – The digital evangelist
Ewan is a 25-year-old events coordinator. He describes his faith as ‘new and emerging’ though he doesn’t like labels. He attends church at least twice a week.
‘Social media allows me to express my faith in new and different ways.’
Key goals
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Access inspiring and insightful faith-based content.
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Find guidance about how to improve his lifestyle in line with his faith.
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Find out about the latest Tearfund campaigns and fundraising initiatives.
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Share meaningful content with friends and family.
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See how his donation is helping to support Tearfund’s activities.
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Find out what is going on locally with regard to Tearfund.
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Find prayers relevant to specific events.
Behaviours
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Doesn’t engage with ‘traditional media’.
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Glued to his smartphone, but uses a laptop at home.
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Stays up to date with WeAreTearfund.
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Has recently set up a Direct Debit to Tearfund, after years of giving when he was able to.
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Actively follows Tearfund on social media – Facebook, Twitter, Instagram.
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Organises social groups with Christian friends via Whatsapp and Facebook messenger.
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Takes part in prayer groups, with distant friends Skyping in.
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Listens to Christian podcasts and watches YouTube videos.
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Listens to Christian playlists on iTunes.
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Takes part in fundraising challenges, such as the Mean Bean Challenge.
Motivations/Attitudes
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His life decisions and actions are guided by his deep faith.
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He evangelises about both his faith and, to a lesser degree, the potential of technology.
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Sees his faith and his charitable support as one and the same.
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Dynamic and motivated in general.
We must
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Provide content to enhance Ewan’s faith using digital channels – content
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Embrace the possibilities of digital faith interactions.
We must not
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Take Ewan’s support for granted.