Susan – The social pragmatist

Susan is 38. She has two children in primary school and works part-time in a bank. She goes to church every few weeks when her busy life allows.

• Find charitable causes that she can believe in.

• Make quick and efficient donations.

• Be kept up to date about the activities and successes of the charities she supports.

• Supports a handful of charities every year – one or two of them by Direct Debit.

• Tends to give to secular charities such as Oxfam or British Red Cross rather than Christian ones.

• Very active on social media – constantly posting and commenting on Facebook and Instagram with her friends and family.

• Doesn’t use social media for religious purposes.

• Is aware of Tearfund, but has never donated to us due to lack of engagement.

• Hasn’t seen anything to do with Tearfund in her church.

• Doesn’t encounter much religious or charity content on her timeline.

• Kind and thoughtful; motivated by making the world a better place.

• She is very pragmatic–to her, the end goal is more important than the values of the charity. She doesn’t really see any important differences between Christian and secular charities.

• Dislikes getting too many printed materials in the post from charities.

• Doesn’t really engage deeply with charities – trusts them to ‘do the right thing’ with her money.