Tearfund Brand Portal
  • Intro
  • Visual
  • Written
  • Digital
  • Tearfund.org
    • Component library
    • Front-end Documentation
  • Brand personas
    • What is a persona?
    • Our personas
  • Digital principles
  • Glossary of digital terms

Campaign banner

The default banner for most of our Campaign pages – featuring a prominent call to action button within the banner itself.

Overview

 

This banner is suitable for all campaigns other than donate-based ones: fundraising, advocacy, prayer, sign ups, etc.

It features a call to action button within the banner itself – right at the top of the page. This helps make the purpose of the page immediately clear upon page load.

 

Alternative campaign banners

  • Giving widget banner

  • Appeal banner

Text requirements
  • Page title:
    20-30 characters is ideal
    (45 max)

  • Synopsis:
    20 words
    110 characters max

  • Button:
    10-20 characters

Image template

To make up a Campaign page banner image use this Photoshop template.

 

How your image will be cropped

Once you’ve supplied your image using the above Photoshop template, your image will be automatically cropped and resized, using clever coding, so that it has the maximum visual impact across the different device sizes. (See image below)

  • Terms & Conditions
  • Cookies
  • Privacy Policy
All content ©2017 - 2025 Tearfund. Registered Charity No.265464 (England & Wales) No.SC037624 (Scotland). Website designed & built by Rareloop.

Privacy Policy

This website uses cookies to ensure you get the best experience on our website.