We have a number of toolkits to help create content for Tearfund communications
This toolkit focuses on effectively conveying information about Church and Community Transformation (CCT) to supporters in the UK.
We are improving our communication approach with UK supporters regarding Church and Community Transformation due to clear evidence of confusion caused by the current name. After considering various alternatives, Transforming Communities emerged as the most effective choice. These guidelines are designed to assist you in discussing Transforming Communities with our diverse audiences.
Tearfund’s Impact Statements tell the story of the positive impact Church and Community Transformation (CCT) has had in communities across Africa, Nepal and Bolivia. The CCT impact study is the largest independent study Tearfund has ever embarked upon. This study, partnered with previous research, has opened up new and exciting opportunities to share the unique, tangible impact that donors can participate in. These statements are intended to help our communications cut through and capture attention, to communicate the impact of CCT at a glance, and effectively encourage further engagement in our content and work.
This toolkit looks at effective identity priming.
Philanthropic Psychology looks at how we can communicate giving opportunities to donors or potential donors so that they can most effectively express their sense of who they are. When we do this well we can enhance their sense of both loving themselves and loving others. We can create a more positive and transformational experience of giving for supporters, whilst also raising more funds. Effective identity priming, can help to create an emotional connection between fundraisers and donors or prospects in a number of areas, which is essential for growing supporter loyalty/encouraging new donors to support us.
