Tearfund Brand Portal
  • Intro
  • Visual
  • Written
  • Digital
  • Brandmark
    • Sensitive locations
    • Family logos
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  • Colours
    • Digital Colours
    • Print Colours
  • Video
    • Styles
  • Illustration
  • Device
    • Device Elements
    • Device Colours
    • Device Application
    • Device Elements for Tearfund Action
  • Typography
  • Icons
    • Icon Library
  • Branded assets
    • Quotes
    • Custom Brushes
    • Excerpt Styles
    • Maps
  • Sign-offs
    • Single page items
    • Multiple page items
  • Brand icon
  • The Well
    • Brandmark
    • Photography
    • Video
    • Declaration
    • Colours
    • Pattern

Colours

Our Tearfund colour palette has been selected and allocated specific roles to maintain a branded look and feel across all our communications both in print and on digital platforms. Our palette is split into three colours sets, Primary Colours, Secondary Colours and Supporting Colours. Each colour set has a particular function, therefore guidelines have been set so that colours are used for the right purpose and in the right quantity.

Digital Colours

Print Colours

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