Tearfund Brand Portal
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Digital Colours

Our Tearfund colour palette has been selected and allocated specific roles to maintain a branded look and feel across all our communications both in print and on digital platforms. The options shown below are for use in digital formats.

Download adobe swatch palette

Core digital colours

Tearfund core blue
#008CAA
Complementary blue
#82AFC9
Complementary light blue
#B5CEDE
Lightest blue
#E1ECF4
Tearfund navy
#173145
Complementary navy
#717B8A
Complementary blue-grey
#C0C5CE
Tearfund yellow
#FCD500
Complementary yellow
#FCE97D
Tearfund dark grey
#333333
Mid grey
#757575
Lightest grey
#E5E5E5

One-off digital colours

Darker hyperlink blue
#007D98
Red (Error message text)
#EE0000
Light red (Error form fields)
#FEECEC
Call to action outline gold
#A29449
Keyline yellow
#C9AA00

Supporting Colours

We use our set of supporting colours for text and graphics within documents when we need to use a different colour to our core blue. We also use supporting colours in our illustrations.

They have been specifically selected to pass accessibility requirements so can be used for text 14pt or over on white, and white text on each colour.

#007C52
#772C81
#A51F43
#0B5A9F
#D13358
#CB4216
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