Print Colours

Our Tearfund colour palette has been selected and allocated specific roles to maintain a branded look and feel across all our communications both in print and on digital platforms. Our palette is split into three colours sets, Primary Colours, Secondary Colours and Supporting Colours. Each colour set has a particular function, therefore guidelines have been set so that colours are used for the right purpose and in the right quantity.

Download adobe swatch palette

Primary

Pantone 3135 C / 3135 U

C 100 M 16 Y 23 K 18

Pantone 129 C / 7404 U

C 0 M 15 Y 100 K 0

Secondary

Pantone 539 C

C 98 M 76 Y 41 K 51

70% Tint / C 98 M 76 Y 41 K 51

45% Tint / C 98 M 76 Y 41 K 51

Copy Colours

Our core blue can be used for headings and other instances for example where we want to pull out URL’s and sections of copy when it’s on a white background. Body copy can be either 90% grey or white if required.

C 100 M 16 Y 23 K 18

C 0 M 0 Y 0 K 90

Supporting Colours

We use our set of supporting colours for text and graphics within documents when we need to use a different colour to our core blue. We also use supporting colours in our illustrations.

They have been specifically selected to pass accessibility requirements so can be used for text 14pt or over on white, and white text on each colour.

For more guidance on text box colours please contact design@tearfund.org (new guidance page for text-boxes will be coming soon).

C 89 M 26 Y 79 K 11

C 65 M 95 Y 5 K 2

C 28 M 98 Y 58 K 16

C 94 M 64 Y 7 K 0

C 14 M 91 Y 50 K 1

C 13 M 84 Y 100 K 5

For illustration purposes only

We have also selected some additional colours that are not considered part of our main supporting palette but are available for illustration purposes only, to allow for:

Natural tones

C 54 M 71 Y 73 K 82

C 45 M 64 Y 64 K 50

C 37 M 68 Y 100 K 45

C 29 M 59 Y 83 K 27

C 14 M 40 Y 74 K 8

C 6 M 32 Y 54 K 5

C 0 M 20 Y 16 K 0

Natural Green

C 76 M 0 Y 75 K 60

C 50 M 0 Y 100 K 20

C 60 M 20 Y 100 K 34

C 6 M 9 Y 100 K 27

Grey tones

C 0 M 0 Y 0 K 90

C 0 M 0 Y 0 K 80

C 0 M 0 Y 0 K 70

C 0 M 0 Y 0 K 60

C 0 M 0 Y 0 K 50

C 0 M 0 Y 0 K 40

C 0 M 0 Y 0 K 30

C 0 M 0 Y 0 K 20

C 0 M 0 Y 0 K 10