Brand Device

We are a global charity, working in more than 50 countries around the world. Our brand device celebrates the global nature of our work and family.

We use the intricate shapes of countries around the globe, to create an ownable look and feel for our brand that stems from the unique nature of what we do.

There is energy and a sense of movement in the use of geographic shapes and abstracted outline marks. We see this as a reflection of how Tearfund chases after God, moving with him to where the need is greatest.

Why do we use it?

Beyond our logo, our brand device provides an additional brand signifier, so we can create a unified visual language across all of our communications, making our brand more recognisable to existing and potential supporters. The following pages will walk you through the elements used to create our brand device and the guidance around how to use them.