Tearfund Action have a specific need for a different set of device assets. This is a bespoke set of assets that have been created for use only on advocacy projects created for Tearfund Action.

The brand device consists of the same two consistent elements and our core brand device:

• Solid Shapes
• Keyline Shapes

For Tearfund Action the solid shape takes on the form of an arrow, and the keylines consist of a simplified set of generic shapes.

These elements are for use within the device for Tearfund Action only.

All guidelines should be followed as outlined for our core brand device.

Asset downloads

The device elements have been created as separate assets for use in print format and in digital format. The digital elements are supplied in PNG format. The print elements are supplied in PSD format.

There are a variety of different arrow solids shapes available at different lengths and depths, and a variety of different generic keylines for use only on Tearfund Action designs.

All print and digital device assets are provided in the various colour options. Please refer to the guidance page on ‘Device colours’ for guidance on where these colours should be used.

All print elements have been created at A3 size for use on all sizes A3 and smaller.  You are encouraged to reduce the scale of the elements down from A3 but this artwork can not be stretched or oversized past A3 size. (If the device elements are needed for larger formats such as banners, please contact the design team for guidance and templates for creating large scale versions.)