Tearfund Brand Portal
  • Intro
  • Visual
  • Written
  • Digital
  • Brandmark
    • Sensitive locations
    • Family logos
    • Partnership logos
  • Colours
    • Digital Colours
    • Print Colours
  • Video
    • Styles
  • Illustration
  • Device
    • Device Elements
    • Device Colours
    • Device Application
    • Device Elements for Tearfund Action
  • Typography
  • Icons
    • Icon Library
  • Branded assets
    • Quotes
    • Custom Brushes
    • Excerpt Styles
    • Maps
  • Sign-offs
    • Single page items
    • Multiple page items
  • Brand icon
  • The Well
    • Brandmark
    • Photography
    • Video
    • Declaration
    • Colours
    • Pattern

Colours – The Well

The palette for The Well takes colours found in the Tearfund wider palette that support a Pan-African theme.

Digital (click to copy hex code)
Tearfund yellow
#FCD500
Complementary red
#B21F46
Complementary green
#27AB66
Solid black
#000000
Print
Pantone 129 C / 7404 U
C 0 M 15 Y 100 K 0
C 33 M 100 Y 64 K 0
C 76 M 0 Y 75 K 0
C 0 M 0 Y 0 K 100

Note: The Tearfund logo must be used according to the guidance here. It must remain in the set Tearfund blue.

Pattern

Brandmark

Photography

Video

Declaration

  • Terms & Conditions
  • Cookies
  • Privacy Policy
All content ©2017 - 2025 Tearfund. Registered Charity No.265464 (England & Wales) No.SC037624 (Scotland). Website designed & built by Rareloop.

Privacy Policy

This website uses cookies to ensure you get the best experience on our website.