End Slates – The Well
The Tearfund logo and The Well logo should be used for all end screens. The logo should be 170px high. Your end screen should either have a black or white background and must include our sign-off details.
Sign off details
These should be centre-aligned and in FS Me Regular 28pt. The leading should be set at 44pt, with the text sitting 100px from the bottom of the frame. If music and photo credits are not required the registered charity details should sit in one line. The text should read: Registered Charity No. 265464 (England & Wales) Registered Charity No. SC037624 (Scotland) Music: Xxxxxxxx Photos: Xxxxxxxx
With a URL
All URLs on end screens should be in FS Me bold (lowercase) at 105pt. The URL should be centred above the logo. The URL does not need a www. before the details of the link.
With a call to action
All calls to action on end screens should be in FS Me bold (lowercase) at 108pt with leading at 138pt. The call to action should be centred above the logo.
Call to action and URL
All calls to action and URLs on end screens should be in FS Me bold (lowercase) at 105pt. Both should be centred above the logo. Where possible for ease of reading limit the call to action to one line.
Options with a white background.
For the text on white background use our primary blue (#008CAA) and our grey (#333333).
