Tearfund Brand Portal
  • Intro
  • Visual
  • Written
  • Digital
  • Brandmark
    • Sensitive locations
    • Family logos
    • Partnership logos
  • Colours
    • Digital Colours
    • Print Colours
  • Video
    • Styles
  • Illustration
  • Device
    • Device Elements
    • Device Colours
    • Device Application
    • Device Elements for Tearfund Action
  • Typography
  • Icons
    • Icon Library
  • Branded assets
    • Quotes
    • Custom Brushes
    • Excerpt Styles
    • Maps
  • Sign-offs
    • Single page items
    • Multiple page items
  • Brand icon
  • The Well
    • Brandmark
    • Photography
    • Video
    • Declaration
    • Colours
    • Pattern

Narrative titles – The Well

Narrative titles can be used to create impact at the start or throughout a video.

The titles should be in FS Me regular upper case at 102pt with 130 leading. The type should always be centred within the frame. No more than seven words should appear on each line with a maximum of four lines per shot.

For soft narrative options please follow the core brand guidance found here.

An alternative option can be shown here using a black background. These choices have been made for visible contrast considerations to assist those with cognitive disabilities so please keep to these options.

End Slates

Subheads

  • Terms & Conditions
  • Cookies
  • Privacy Policy
All content ©2017 - 2025 Tearfund. Registered Charity No.265464 (England & Wales) No.SC037624 (Scotland). Website designed & built by Rareloop.

Privacy Policy

This website uses cookies to ensure you get the best experience on our website.