Tearfund Brand Portal
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Soft Narrative Titles

Smaller narrative items are helpful to show footage and detail together. The text should be contained in a box in our dark blue (#173145) set to 90% opacity. The text should be in white at 84pt with 108pt leading. As much as is possible, keep the text to two lines and carry the text over to more titles rather than creating awkwardly spaced words visually.

Alternatives

When there is a need for either more text, but to keep footage in shot the examples below show more options.

The text should remain the same size as other soft narratives, but a solid black fill can be used in place of the blue box to an opacity of 70%.

This example is primarily for use with appeals only, where there is need for quick detail (legal information or contact numbers). The yellow box at the bottom should use the texture from our brand device which can be achieved by using our custom brush.

End Slates

Subheadings

Subtitles

Narrative titles

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