Colours

Our colour palette has been selected to maintain a branded look and feel across all our communications

Core colours

Tearfund’s brand prominently features our core blue and bold, vibrant yellow. This combination helps us stand out.

For contrast and variation, these can be complemented with navy and light blue.

Core blue

  • CMYK
    100,16,23,18
  • HEX
    #008CAA

Core yellow

  • CMYK
    15,100
  • HEX
    #FCD500

Core light blue

  • HEX
    #E1ECF4

Core navy

  • RGB
    23,49,69
  • CMYK
    98,76,41,51
  • HEX
    #173145

Supporting colours

Our supporting colours can be used for text, graphics and illustrations when a broader palette is needed.

Supporting purple

  • RGB
    119,45,129
  • CMYK
    65,95,5,2
  • HEX
    #772C81

Supporting red

  • RGB
    165,31,67
  • CMYK
    28,989,58,16
  • HEX
    #A51F43

Supporting green

  • RGB
    124,82
  • CMYK
    89,26,79,11
  • HEX
    #007C52

Supporting pink

  • RGB
    209,51,88
  • CMYK
    14,91,50,1
  • HEX
    #D13358

Supporting blue

  • RGB
    11,90,159
  • CMYK
    94,64,7
  • HEX
    #0B5A9F

Supporting orange

  • RGB
    203,66,22
  • CMYK
    13,84,100,5
  • HEX
    #CB4216
Typographic colourways

Core colours

These colourways keep sufficient contrast for accessibility when used for text.

Core yellow on navy

90% black or navy on light blue

White on navy

Typographic colourways

Supporting colours

White on supporting purple

White on supporting red

White on supporting green

White on supporting pink

White on supporting blue

White on supporting orange

Showcase

Prayer Diary

In the Prayer Diary, we use our supporting colours to help separate different sections of text.

Harvest

Our seasonal appeals (Lent, Harvest and Christmas,) each have a different colour lozenge and decorative illustration that reflects the season. Harvest often uses green, to signify stories of agriculture and crop growth.

Light Wheel

In the Light Wheel, we use our supporting colours to help separate different sections.

    Resources

    Download our colour library palette in ASE format

    Download