UK communications

To show up as One Tearfund, we need a unified voice. This hierarchy is our foundational blueprint, the starting point for all communications. It ensures that our core identity remains unmistakable.

Fundraising fuels Tearfund’s mission to lift people out of extreme poverty. Every campaign, appeal, and post drives this transformation.

While our main brand guidelines set out our tone and identity as a brand, these guidelines build on them to show how to channel that identity into urgent, need-led fundraising. This toolkit gives you the core principles to communicate consistently and fundraise with confidence, whether you’re a beginner or a seasoned pro.