A-Z House Style Guide
- jargon #
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Avoid jargon unless you’re sure it’s needed and is explained to the reader. Instead, always aim for plain English.
- Jesus #
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Don’t forget to mention him. We’re not Oxfam. Use Jesus’ to refer to people or things belonging or relating to Jesus: Jesus’ mother, Jesus’ teachings.
- job titles #
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Avoid incomprehensible ones. No: ‘Tearfund’s Country Representative for Pakistan, Ashraf Mall, says…’ Yes: Tearfund’s Ashraf Mall says… or ‘Ashraf Mall, head of Tearfund’s work in Pakistan, says…’
Use lower case when referring generally to people who play a particular role but use upper case in a labelling phrase when stating someone’s job title. So: Three of our supporter enquiries officers… a newly appointed policy researcher… Head of Campaigns, Ben Niblett… Her current role is National Youthwork Assistant….
Titles of politicians follow the same rule: Prime Minister Theresa May but the prime minister said… and Theresa May has served as prime minister for…