A-Z House Style Guide

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okay #

Spell out. No: ‘OK’.

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ongoing #

No hyphen.

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online (adjective, adverb) #

No hyphen: an online tool… Go online.

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Opt-out statement #

Where opt-out wording is used (most commonly on the bottom of a response form), please ensure it’s as per the following approved version:

We’d love to occasionally contact you using your email address and telephone number. We will share updates of how Jesus’ love is reaching desperate families across the world or chat with you about your support. Of course, you can change your preferences at any time – just email info@tearfund.org or call 020 3906 3906. We promise never to pass your details on to another organisation for marketing purposes.

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over #

Use over not ‘more than’ with measurements and ages. Yes: over 20m long; over 50 per cent of the population; over 1,000 tonnes. Compare more than.

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over here #

Don’t use, because you have no idea of the location of your reader, especially if you are writing for the web. Better: In the UK…